Module descriptor: Marketing Module 036 Marketing 20 weeks 20 points This compulsory core module deals with all aspects of Marketing. We start with a broad overview of the key ideas in marketing. We look at the concept of a customer focused organization, the relationship between produc- ers and consumers and the need for continuous organizational learning, inno- vation and creativity. We then move on to look at the market:how to analyze the market: how to carry out market research,how to decide whether to carry this out internally or externally. Once we know what the market wants we look at how a company can satisfy these needs - how to get the product right at the right price . Next we consider the power of brands and study promotion techniques, advertising, who should do it and how it should be done. We then move on to take a broader look at the competitive environment - what is competition and how should we react to it?We look at competitor analysis techniques and methods of developing a competitive strategy i.e. what to do in the face of competition. We conclude the module with a series of case studies taken from the contemporary business world. This module counts for 20 points and is compulsory for all MBA students. The module runs from October to February. Three marked assessments will be given. Students are expected to draw on their work situation when com- pleting these assessments. There is a three hour end of module written exam. Face to face tutorials will be arranged during the duration of the course. Online tutor support and tutorials are also provided . The fee for this module is US 950. Last date for admission to the module is September 15. For student comment on this module please consult the ratings page of the MBA website . Some sample comments: 37. Mark the sentences as true or false. 1. All economics students are required to take this course of marketing. 2. The course lasts 5 months. __ 3. All these aspects are studied in the course: pricing, brands and promotion, taxation, competitors , organizational learning. __ 4. Students will have to take three tests and an exam. __ 5. Rajid sais that the Assessments were quite easy. __ 6. Pablo consulted his teaches through the internet. __ 51