Your boss gives you a list of metrics to be used to measure company, brand and product awareness. You remove one of th because it measures conversions not product awareness. Which one do you remove? A Reputation scores B Sentiment ratio C Click-through rates D Mention rates

Question

Your boss gives you a list of metrics to be used to measure company, brand and product awareness. You remove one of th because it measures conversions not product awareness. Which one do you remove? A Reputation scores B Sentiment ratio C Click-through rates D Mention rates

Answer 1

The correct answer is C: Click-through rates.Click-through rates (CTR) measure the percentage of users who click on an advertisement or link compared to the total number of users who view it. CTR is commonly used to evaluate the effectiveness of online advertising campaigns and to measure user engagement with content. However, it does not directly measure product awareness.On the other hand, reputation scores, sentiment ratio, and mention rates are metrics that can be used to measure product awareness. Reputation scores reflect the overall perception of a brand or product by consumers. Sentiment ratio measures the positive or negative sentiment expressed by consumers towards a brand or product. Mention rates track the number of times a brand or product is mentioned or referenced in social media, news articles, or other online sources. These metrics can provide insights into the level of awareness and perception of a product among consumers.

Вопрос

Your boss gives you a list of metrics to be used to measure company, brand and product awareness. You remove one of th because it measures conversions not product awareness. Which one do you remove? A Reputation scores B Sentiment ratio C Click-through rates D Mention rates

Решения

Ответ