Вопрос
CASE STUDY 5 You've got to be kidding me, Fatima thought to herself as she received the e-mail from her boss. She reread the e-mail hoping that something would change on the screen."Fatima, I need you to prepare a presentation on what our company has done in the past year for Mrs. Jorgensen . She's old, keep it simple . Leave out any of the complex material because it will probably just bore her anyways. - John." Fatima joined R R Consulting right after Anthony Jorgensen, the founder and CEO, had passed away. While Penelope Jorgensen inherited the major stake in the firm and was still listed as the firm's CEO , the day-to-day running of operations was given to John Preston, the chief operating officer. Fatima stared at her screen and wondered to what extent she should follow John's advice and "keep it simple." She 'd only met Mrs Jorgensen twice, but she'd always seemed to be pretty knowledgeable about the inner workings of the firm . Sure Mrs. Jorgensen wasn'an expert in the field, but should she be treated like a helpless little old lady?Not only is that sexist, it's completely ageist! On the other hand, John's words may have been chosen poorly, but maybe all Mrs. Jorgensen really wanted was a quick snapshot of what's going on here? Fatima sat in silence for a few minutes, opened up PowerPoint,and just stared at her monitor trying to figure out the best way to proceed. 1. Do you think John's e-mail to Fatima expressed unethical audience analysis? Why or why not? 2. How do you think Fatima should proceed?
Решения
4.2
(178 Голоса)
Геннадий
мастер · Репетитор 5 лет
Ответ
1. Yes, John's email to Fatima expressed unethical audience analysis because he assumed that Mrs. Jorgensen, due to her age, would not understand complex material. This assumption is based on ageism, which is a form of discrimination that involves prejudice against individuals based on their age. 2. Fatima should proceed by preparing a presentation that is respectful and appropriate for Mrs. Jorgensen's understanding. She should avoid using overly complex language or concepts that may be difficult for Mrs. Jorgensen to understand. She should also ensure that her presentation is not ageist or sexist. She should consider the purpose of the presentation, the context, and the audience.
Объяснение
## Step 1The first question asks whether John's email to Fatima expressed unethical audience analysis. This question is subjective and depends on one's interpretation of John's email. ## Step 2John's email to Fatima can be seen as unethical audience analysis because he assumes that Mrs. Jorgensen, due to her age, would not understand complex material. This assumption is based on ageism, which is a form of discrimination that involves prejudice against individuals based on their age. ## Step 3The second question asks how Fatima should proceed. This question is also subjective and depends on one's interpretation of the situation. ## Step 4Fatima should proceed by preparing a presentation that is respectful and appropriate for Mrs. Jorgensen's understanding. This means she should avoid using overly complex language or concepts that may be difficult for Mrs. Jorgensen to understand. ## Step 5Fatima should also ensure that her presentation is not ageist or sexist. She should avoid treating Mrs. Jorgensen as a helpless old lady, but instead, she should present the information in a way that is respectful and appropriate for her understanding. ## Step 6Fatima should also consider the purpose of the presentation. If the purpose is to provide a quick snapshot of the company's activities, she should ensure that the presentation is concise and to the point. ## Step 7Finally, Fatima should consider the context of the presentation. She should ensure that the presentation is appropriate for the setting and the audience.