7.2 Complete the text with the words in the box. brand awareness brand names brand loyalty market leader market share product lines product mix profitability Droctor 8. Gamble is a very well-know company in the household and personal goods sector. It has 22 different including baby care, cosmetics, household cleaners, laundry, oral care, etc. The combination of all these makes up P&G's 2 (= product range). P8G has many well -known^3 such as Ariel, Pampers, Pantene but notice that the brand is not the same as the company name (although in other companies it is). P8G spends a very large marketing budget maintaining the of its customers - it wants them to be satisfied and committed to further purchases. But even larger sums are needed when it launches a new product - o (= brand recognition)has to be built up from zero. What about P&G's pricing policy? Well, they are a 6 so they don't have to set artificially low prices to gain sales volume and Instead, they can focus on

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7.2 Complete the text with the words in the box. brand awareness brand names brand loyalty market leader market share product lines product mix profitability Droctor 8. Gamble is a very well-know company in the household and personal goods sector. It has 22 different including baby care, cosmetics, household cleaners, laundry, oral care, etc. The combination of all these makes up P&G's 2 (= product range). P8G has many well -known^3 such as Ariel, Pampers, Pantene but notice that the brand is not the same as the company name (although in other companies it is). P8G spends a very large marketing budget maintaining the of its customers - it wants them to be satisfied and committed to further purchases. But even larger sums are needed when it launches a new product - o (= brand recognition)has to be built up from zero. What about P&G's pricing policy? Well, they are a 6 so they don't have to set artificially low prices to gain sales volume and Instead, they can focus on

Answer 1

Droctor 8 Gamble is a very well-known company in the household and personal goods sector. It has 22 different product lines including baby care, cosmetics, household cleaners, laundry, oral care, etc. The combination of all these makes up P&G's product mix (= product range). P&G has many well-known brand names such as Ariel, Pampers, Pantene but notice that the brand is not the same as the company name (although in other companies it is). P&G spends a very large marketing budget maintaining the brand loyalty of its customers - it wants them to be satisfied and committed to further purchases. But even larger sums are needed when it launches a new product - brand awareness (= brand recognition has to be built up from zero.What about P&G's pricing policy? Well, they are a market leader so they don't have to set artificially low prices to gain sales volume and market share. Instead, they can focus on profitability.

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