BCOM 221 (b) Discuss the social criticism levelled against marketing and provide strategies marketers can use to respond to such concerns. (5 marks)

The question is asking for a discussion on the social criticisms that are often the field of marketing. It also asks for strategies that marketers can employ to address these concerns. The criticisms against marketing can vary, but they often revolve around issues such as manipulation, exploitation, and the promotion of materialism. Marketers, on the other hand, can respond to these criticisms by adopting ethical practices, being transparent with their consumers, and focusing on delivering value rather than just pushing sales.