57. What does the term "onboarding" refer to in HR management? A. The process of underperforming employees B. Integrating new employees C. Recruitment and selection D. Compensation and benefits administration 58. What is the of a performance appraisal conducted by the HR department? A. Monitoring employee performance B. Identifying training and development needs C. Determining employee compensation D. Setting marketing goals A. Managing the sales of the company B. Maximizing profitability C. Identifying cost-saving measures D. Creating customer value and satisfaction 60. Which element of the marketing mix focuses on how a product is priced and branded to target customers? A. Promotion B. Place C. Pricing D. Product 61. What is the process of identifying and evaluating potential markets and customers for a product or service called? A. Product development B. Market research D. Performance analysis 62. What is the primary responsibility of the finance function in a business? A. Ensuring sufficient sources of finances B. Managing the company s financial resources C. Product design and development D. Market research and analysis A. The physical characteristics of a product B. The process of advertising campaigns C. The creation and management of a unique identity for a product or company D. The pricing strategy for a product 64. What is the financial statement that shows a company's revenues and expenses over a specific period? A. Balance sheet B. Profit and loss statement C. Cash flow statement D. Income statement 65. What financial ratio measures a company's ability to pay its short-tern debts with its current assets? A. Liquidity ratio B. Debt-to-equity ratio C. Return on investment (ROI) D. Price-earnings ratio (P/Eratio) 66. What term describes the process of determining the optimal mix of debt and equity financing for a company? A. Cost analysis C. Credit control D. Capital structure