PSYCHOLOGICAI APPROACH TO ADVERTISING 1) Advertising is one of many ways in which manufacturers consumers to buy their products. Businesses spend an enormous amount of money on advertising to attract the attention of increasingly disinterested consumers and influence their choice. Advertising reflects cultural value because it is carefully planned to make people feel clever, important , and secure in their choice. Psychology provides some useful terms for analyzing the strategies used in ads. 2) Some commercials appeal to the achievement motive, or people's desire to do things well. This goal or aspiration may be expressed in ads by people doing something considerably better than others or doing something unusual or difficult. Other ads appeal to the need to be with other people. In advertising, this desire may be expressed by pleasant family or social relationship, or by participation in a variety of social activities. Another strong appeal is to people's desires to influence or control the others, the power motive. In advertising, the message is that use of a particular product will give you power or social status. Appeals to fear are also common in advertising . People are motivated by strong desire to avoid fear and anxiety. The message in commercials is that failure to use a product may result in a loss or create a problem. 3) Finally, appeals to sex are very common in advertising. Commercials often use young and attractive people to sell products or suggest that use of products will improve the youthfulness and attractiveness of consumers. Many ads combine appeals to more than one motive. Today people are bombarded with advertising everywhere. The largest companies try to find innovative ways of appealing to several of these social aspirations and fears. 3aòanus 10-12. Kakoü uacmu mekcma coomoemcmayem cneoylouậas undopmauus 10. Some ads appeal to people's desire to lead others. 11. Innovative ways of advertising are developed by large companies. 12. Psychology analyses different strategies in advertising. 3adanus 13-15. Bu6epume eepioiii eapuanm 6 coomcemcmeuu c codepseanuem mexcma 13. Some commercials offer people to buy particular products __ 1) __ so that they were no worse than others. __ 2) ...to avoid traffic problems. 3) __ to increase profits of the companies. 14. Power motive in advertising is presented by __ 1) __ priorities of the American products. 2) __ social status products. 3) __ food products. 15. Appeal to several motives is __ 1) __ an old-fashioned technique 2) __ a new approach in outdoor advertising. 3) __ is vastly used in advertising nowadays.

1) Advertising is one of many ways in which manufacturers consumers to buy their products. Businesses spend an enormous amount of money on advertising to attract the attention of increasingly disinterested consumers and influence their choice. Advertising reflects cultural value because it is carefully planned to make people feel clever, important, and secure in their choice. Psychology provides some useful terms for analyzing the strategies used in ads.<br /><br />2) Some commercials appeal to the achievement motive, or people's desire to do things well. This goal or aspiration may be expressed in ads by people doing something considerably better than others or doing something unusual or difficult. Other ads appeal to the need to be with other people. In advertising, this desire may be expressed by pleasant family or social relationship, or by participation in a variety of social activities. Another strong appeal is to people's desires to influence or control the others, the power motive. In advertising, the message is that use of a particular product will give you power or social status. Appeals to fear are also common in advertising. People are motivated by strong desire to avoid fear and anxiety. The message in commercials is that failure to use a product may result in a loss or create a problem. Finally, appeals to sex are very common in advertising. Commercials often use young and attractive people to sell products or suggest that use of products will improve the youthfulness and attractiveness of consumers.<br /><br />3) Many ads combine appeals to more than one motive. Today people are bombarded with advertising everywhere. The largest companies try to find innovative ways of appealing to several of these social aspirations and fears.<br /><br />3a) $10-12.$ Kakoü uacmu mekcma coomoemcmayem cneoylouậas undopmauus<br /><br />10. Some ads appeal to people's desire to lead others.<br /><br />11. Innovative ways of advertising are developed by large companies.<br /><br />12. Psychology analyses different strategies in advertising.<br /><br />3adanus $13-15.$ Bu6epume eepioiii eapuanm 6 coomcemcmeuu c codepseanuem mexcma<br /><br />13. Some commercials offer people to buy particular products __<br /><br />1) __ so that they were no worse than others.<br /><br />__ 2)...to avoid traffic problems.<br /><br />3) __ to increase profits of the companies.<br /><br />14. Power motive in advertising is presented by __<br /><br />1) __ priorities of the American products.<br /><br />2) __ social status products.<br /><br />3) __ food products.<br /><br />15. Appeal to several motives is __<br /><br />1) __ an old-fashioned technique<br /><br />2) __ a new approach in outdoor advertising.<br /><br />3) __ is vastly used in advertising nowadays.