- S CATEGORY THEME 1 An enterprise is examined as an organization , created people for more effective use of their possibilities: a. Evolutional theory 1s b Neoclassical theory c. Enterprise theory d Institucional theory
- It has become a commonplace to say that the world is changing at an ever-increasing pace. Companies today are faced with a stark choice: __ or go under. For example, four decades ago, companies typically tended to be __ They were built on a model which achieved a high degree of control, but in which __ of communication were few and slow. Another disadvantage of this type of organisation is that more junior .. __ may not even know who the CEO is or what __ the decision-makers are trying to achieve. In order to try to solve this problem, many organisations have adopted a less __ , more flexible business culture in which frequent contact between the owner and the employees ensures that __ is flowing smoothly. A second difficult choice for a company concerns the extent to which it should go global or remain __ . Global operations allow maximum __ of scale while localisation makes it possible to __ "quickly and to reach all market __ .". In order to reduce the tension between global and local demands, many companies have adopted a 'hub and spoke' structure. They use several regional production and __ "hubs'where neighbouring markets are serviced from one single location. 1 a) adopt b) market c) adapt d) research 2 a) economical b) hierarchical c) welcoming d) democratic 3 a) webs b) media c) roads d) channels 4 a) customers b) directors c) staff d) buyers 5 a) goals b) design c) plan d) sales 6 a) bureaucratic b) caring c) decentralised d) market-driven 7 a) information b) news c) speech d) interest 8 a) professional b) static c) local d) impersonal 9) production b) economies c) marketing d) savings 10 a) call 11 a) shares 12 a) manufacturing b) demand b) research b) selection c) enquire c) leaders c) distribution d) respond d) sectors d) advertising
- Tasks 1 Give examples of industries where barriers to entry for new manufacturers are: - large capital investments; -low production cost; - patents; - highly qualified personnel. Task 2 You have been tasked with conducting a marketing audit of an enterprise that produces industrial goods. Make a list of questions for managers and specialists of the enterprise, the answers to which will allow you to establish the state of affairs at the enterprise and develop recom mendations for marketing development . Determine which questions from the developed list need to be addressed to which managers and specialists of the enterprise that is the object of the study. Task 3 Identify strategic groups of competitors operating in the Russian (republican, city) market in the production and sale of the following products: - confectionery; - cold drinks; - cars; - cosmetic products; - furniture; - vegetable products.
- Le chiffre d'affaires de la Société est de 100 000 roubles., les coũts des matieres premieres sont de 35 000 roubles., les coũts de l'essence et de l'énergie sont de 10 000 roubles, la rémunération des salariés est de 25 000 roubles. En ayant un diplôme de spécialiste , l'entrepreneur pourrait recevoir un salaire en tant qu'un employé dans une autre société d'un montant de 5000 roubles, en même temps , I'argent disponible (de 200 000 rouble), il pourrait mettre dans une banque à un taux d'intérêt annuel de 10% Calculez le bénéfice économique et le bénéfice comptable de cette entreprise . Calcul: __ __
- Si l'entreprise produit 4 unités de production pour le prix de 8 roubles à chacune , et les coũts fixes (CF) sont égales à 10 roubles, les coũts variables (CV) sont égales à 42 roubles , calculez la chiffre d'affaire et désignez si I'entreprise a eu le bénéfice ou les pertes. Calcul __ __ REPO NSE: __
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